Problem
Looks impressive in renders, disappointing on the real screen
Reality
The screen, surroundings, and viewing angle were ignored
Our approach
We start from the physical environment, not the animation
Service • 3DOOH / Anamorphic
Engineered for real screens • Real viewpoints • Real attention
3DOOH & Anamorphic CGI
We create perspective-correct CGI and anamorphic content for DOOH screens and architectural displays. Every project is engineered for a specific screen, viewing angle, and physical environment - not reused templates or generic illusions
Screen-specific
Perspective-accurate
DOOH-ready
Brand-safe
What 3DOOH really means
3DOOH (3D Digital Out Of Home) and anamorphic visuals are not just “3D-looking videos”. They are optical illusions that work only when perspective, camera, screen geometry, and viewer position are engineered together
Three rules of working illusions
- One specific screen, not “any billboard”
- One primary viewing angle, not random playback
- Camera and CGI aligned to real-world geometry
Without this engineering, the illusion breaks
Outcome-first approach
We begin with the physical environment, the viewpoint, and the screen constraints - then design the idea and the illusion around reality
Where 3DOOH & anamorphic content performs best
Best used where scale, location and foot traffic amplify the “wow” moment
Large corner LED billboards
Anamorphic depth that reads from key angles
Urban landmark screens
High attention zones and strong social capture
Mall atriums & indoor mega-screens
Controlled lighting, long dwell time
Architectural LED facades
Content that “interacts” with the building
Brand flagship locations
Premium moments tied to place and product
High-traffic intersections
Stop-and-watch effect that people film
If people stop, take out their phones, and change position to watch - it’s working.
What we produce for 3DOOH screens
A complete package: illusion design + CGI production + DOOH-ready delivery
Visual deliverables
- Perspective-correct CGI scenes
- Product-scale illusions (oversized objects, depth effects)
- Architectural interactions (breaking, emerging, floating)
- Seamless looped anamorphic sequences
- Branded visual moments designed for filming
Technical deliverables
- Camera-mapped CGI aligned to screen geometry
- Screen-specific aspect ratio and resolution
- Brightness, contrast, and motion tuned for outdoor viewing
- Final files ready for DOOH playback systems
Why most 3DOOH content fails
The illusion breaks when physical reality is ignored
Problem
The illusion works only in one frame on social media
Reality
The content wasn’t engineered for real-world viewing
Our approach
We design illusions that hold up in motion and live playback
Problem
Screen operators struggle to deploy the content
Reality
Files weren’t prepared for real DOOH systems
Our approach
Tech-ready exports with clear playback instructions
Anamorphic content is screen-specific. If the screen data is wrong, the illusion cannot be guaranteed
How we build anamorphic & 3DOOH visuals
A methodical pipeline: geometry first, illusion second, polish last
01
Screen & environment analysis
Exact screen dimensions, resolution, corner angles, surroundings
02
Viewpoint definition
Primary viewer position where the illusion must work
03
Camera mapping & scene setup
CGI camera matched to real-world geometry
04
Look development & testing
Depth, scale, motion, and contrast tuned for perception
05
Production & optimization
Animation, lighting, materials - optimized for outdoor conditions
06
Final delivery & support
Playback-ready files and guidance for DOOH operators
What we need to build it right
Accurate screen data is not “nice to have” - it defines whether the illusion works
Critical inputs
- Screen location and photos/videos of the environment
- Exact screen dimensions and resolution
- Screen type (corner / flat / curved)
- Viewing distance and main pedestrian flow
- Playback system specs (codec, FPS, bitrate)
- Campaign duration and launch date
- Brand constraints and legal requirements
Without accurate screen data, anamorphic illusions cannot work properly.
Quick screen feasibility check
If you share the screen location and basic specs, we can tell you whether anamorphic is suitable - and what constraints to plan for.
Why brands invest in 3DOOH
It’s not “just content”. It’s a high-attention moment built for sharing and earned media
High organic reach
People film it - and share it
Strong “wow” effect
Scale + illusion = memorability
Location-driven story
The place becomes part of the campaign
PR amplification
Earned media and case-study value
Long lifespan
Reposts keep the moment alive
Premium signal
High-end execution in public space
Selected 3DOOH & anamorphic projects
Examples of CGI illusions designed for specific screens and real-world environments
Not sure your screen is suitable?
Share the location and basic specs - we’ll tell you what’s possible and what constraints to plan for.
Let’s engineer a 3D illusion for your screen
Open the Share Kit to see examples, download a one-page overview, and discuss whether your screen is suitable for anamorphic content.