Problem
CGI looks “fake” within the first second.
Our approach
Photoreal lighting, scale accuracy, and camera logic grounded in real-world physics.
Service • FOOH / Viral
Photoreal • Social-first • Built to travel fast
FOOH & Viral CGI
We create photorealistic CGI and FOOH content designed to feel real in the physical world - and spread fast online. From impossible placements to hyper-real product moments, we build visuals that trigger attention, shares, and discussion.
Photoreal CGI
Strong hook
Platform-ready
Fast iterations
Definition
What we mean by FOOH
FOOH (Fake Out Of Home) is CGI content designed to look like it exists in the real world - buildings, streets, public spaces - while being fully digital. It’s built for social platforms, PR amplification, and brand launches where realism drives virality.
Rule of thumb
If people ask “Is this real?” - the content is doing its job.
We focus on realism logic: lighting, scale, camera behavior, and environmental integration.
Where FOOH & viral CGI performs best
Built to stop the scroll - and make people share before they question.
Product launches & drops
Instant hook + clear product moment.
Brand campaigns & PR stunts
“Is this real?” energy that earns coverage.
Social-first activations
Designed for platforms, not long edits.
Fashion / beauty / tech / auto
High visual demand categories.
Rebrands & visual statements
Make a “new identity” feel loud.
Attention spikes
Moments built to trend and echo.
What we create for viral impact
Concepts and deliverables packaged for fast distribution and multiple placements.
Visual concepts
- Real-world CGI placements (buildings, streets, landmarks)
- Hyper-real product appearances
- Impossible scale or motion effects
- Seamless CGI + live-action composites
- Cinematic reveal moments
Content outputs
- Short-form videos for social (9:16, 1:1, 16:9)
- Loop-safe edits for feeds
- Variations for paid & organic use
- Still frames for PR and media
- Cutdowns optimized per platform
Why viral CGI fails - and how we avoid it
Virality is not luck. It’s concept clarity + realism + platform behavior.
Problem
The idea is cool, but unclear.
Our approach
Concepts built around a single, instantly readable visual idea.
Problem
Looks good, but doesn’t spread.
Our approach
Designed for platform behavior: hooks, pacing, and replay value.
Problem
Legal or brand issues after release.
Our approach
Early alignment on brand claims, realism limits, and usage context.
How we produce FOOH & viral CGI
A controlled pipeline that balances creativity with realism and delivery speed.
01
Concept & realism strategy
What must feel real, what can be exaggerated, and where the “wow” lives.
02
Location & reference analysis
Camera angles, lighting references, scale, and environmental logic.
03
Look development
Styleframes to lock realism, mood, and brand tone.
04
CGI production & compositing
3D, lighting, shadows, reflections, and live-action integration.
05
Final edits & variations
Platform-ready cuts, pacing tweaks, and delivery for organic, paid, and PR use.
What we’ll ask you for
To start fast - a few essentials. If references are limited, we help define them.
Inputs
- Product references (photos, CAD, angles) - if available
- Brand tone and “must be true” rules
- Target platforms and formats
- Deadline and usage context (organic / paid / PR)
- Location reference (real or inspired)
- Any legal or brand constraints
Alignment
- What must feel 100% real vs. stylized
- One clear “visual idea” to anchor the moment
- Approval points and iteration count
- Where it will be posted first (to optimize pacing)
The goal is simple: a moment that reads instantly and replays naturally.
Selected FOOH & viral CGI work
A few examples of CGI moments built to feel real - and spread fast.
Want a CGI moment built for sharing?
Open the Share Kit and book a short call - we’ll lock the concept, realism level, and timeline.
Let’s build a CGI moment people will share.
Open the Share Kit to explore examples, download a one-page overview, and book a short call to discuss your idea.